Reach

Reach provides a platform for building a great distribution process.  It’s sophisticated and detailed features provide highly targetted and auomated emailing, seamless integration with third-party distributors and many customer management features.

But more than that, Reach builds on the unique Blue Curve component architecture to allow you to create compelling content in emails, web pages and RSS feeds straight from your published documents and data.

Reach Features

Reach allows you to manage all research distribution from a single interface.  Reach supports both targetted dirstribution, direct to customers, or indirect distribution through the major third-party vendors.

Firms using Reach benefit from creating some of the most accurately targeted and feature-rich content for their customers.  By giving customers what they want in the way they want it, you’re more likely to be read and followed. 

Blue Curve’s unique component architecture makes it easy to build highly formatted and content rich emails straight from the document.  Gone are the days of attaching a PDF and hoping the recipient opens it.

And it’s easy to see whether your new, improved content and distribution process is reaping benefits through extensive distribution logs.  Depending on your exact configuration, it’s possible to track a recipient through the email system and their subsequent web site usage when using the Blue Curve API.

And, of course, Reach can still produce highly targeted distribution lists for traditional printed documents, and even control the transfer of all files to the print and distribution firms.

Reach supports file transfer distribution to all popular third-party systems such as Reuters and Bloomberg.  Having a single interface to add, update and delete your files makes it simpler and quicker to reach your desired audience.  You can also configure the system to automatically send files, further reducing the manual effort so common today.

In addition, the new Distribution Timing Control features in version 5 will allow you to set the release times for each type of document, ensuring they go at the right time, but without any further intervention.

 

Reach Benefits

  • Manage all research distribution through a single interface;
  • Integrate with your existing CRM system, or use the inbuilt CRM database;
  • Target distribution accurately using the detailed customer profiles allowing precise specification of the customer interests and delivery preferences;
  • Automated generation and distribution of rich emails in several formats, with content straight from the documents;
  • Integrated email hyperlinking to your website using the Blue Curve API;
  • Seamless integration to third-party vendors, including Reuters, Bloomberg, Capital IQ, Factset, TheMarkets.com and many more;
  • Delivery audit trails, with confirmed delivery and readership tracking;
  • Automated control with Process for “straight through processing”;